If you find that you aren’t getting the response you are after from your company’s Facebook page, create some groups to spark more connections and conversations around your product and brand. Your customers can also choose to get updates from you this way.
4. Inspire action.
Include call to action buttons (i.e. “like this page” and “learn more”) in your posts to gain more traction, clicks and conversions.
5. Stay top of mind.
Market and post consistently across multiple platforms. Tailor your posts for each community and be sure to include links to your other social accounts in the bio and about sections so customers know where else to find you.
You’re not just selling a product or a service, but a larger network. If you know of people in your orbit who would benefit from meeting, whether they are an investor, advisor, client or customer, make the introduction – you and the brand be well remembered.
7. Share your feedback.
When you get positive feedback from a customer, don’t be afraid to highlight it. Retweet customer praise, thank individual customers on your Facebook page and consider a crowd sourced, user-generated campaign.
8. Veer off the beaten track.
If a marketing idea appeals to you but you’re not sure if it’ll work, do the research but give it a try anyway. People will appreciate something a little unusual, and it could go viral.
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